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Duke University LibrariesMaxwell House: Instant Maxwell House Coffee, 1950s (dmbb10615) (March 2, 2011)

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Food and Beverage

This movie is part of the collection: Maxwell House

Producer: Duke University Libraries

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dmbb10615.mp4 147.7 KB 
11.8 MB 
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dmbb10615_reviews.xml Metadata 965.0 B 

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Reviewer: bobfells - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - May 24, 2011
Subject: Edward G. Robinson for Maxwell House Coffee
I haven't seen this little gem of a commercial since it last aired around 1960 when I was about ten. Even as a kid, I could appreciate the incongruity of "Little Caesar" telling us how to make a pot of coffee. This commercial is unusual in that it works on a couple of different levels - Hollywood star does TV commercial, EGR cast against his tough-guy persona - and pays off at the end with EGR doing a snarling encore of his, "You do it MY way, see!" as if he could read our minds. Truly a 60-second classic!

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